PLANEJAMENTO ESTRATÉGICO: UM LEVANTAMENTO DE PRÁTICAS COMUNS NO SETOR DE TI DO RIO GRANDE DO SUL
Este trabalho teve como objetivo identificar as práticas de Planejamento Estratégico mais conhecidas que possuem melhor desempenho na visão de gestores da área de Tecnologia da Informação (TI) de empresas do Rio Grande do Sul. Foram caracterizados os Planejamentos Estratégicos das empresas e avaliadas diversas ferramentas difundidas na literatura quanto ao grau de conhecimento, frequência de utilização e nível de desempenho percebido por parte dos respondentes. Como resultado, aponta-se altos índices nos três quesitos para algumas ferramentas, tais como análise SWOT, 5W2H e Benchmarking. Por outro lado, práticas como Cinco Forças de Porter e análise PESTEL obtiveram resultados muito inferiores comparados aos outros métodos contidos na pesquisa.
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