UMA ANÁLISE DO PERFIL DE GESTORES INOVADORES POR MEIO DE SEUS MAPAS COGNITIVOS
O presente artigo buscou identificar um perfil de gestor inovador, por meio da análise de mapas cognitivos de gestores de empresas. Utilizou-se como base de análise uma tabela de referência, com quatorze conceitos, desenvolvida a partir do estudo da bibliografia, onde se buscou características específicas de gestores com perfil inovador. Com base no método aplicado, pôde-se identificar quais gestores apresentavam em seus mapeamentos cognitivos mais características correspondentes às características de inovador, definidas na tabela de referência. Como conclusão, os resultados mostraram que os gestores atenderam a, pelo menos, 50% dos conceitos estabelecidos, o que mostra que eles estão cientes da importância da inovação para a sobrevivência e sucesso competitivo da empresa.
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