EMPREENDEDORISMO E ESPORTE ANDANDO JUNTOS: ESTUDO DE CASO DA EMPRESA AfavordoESPORTE.
A contribuição desta pesquisa vai ao encontro evidenciar a trajetória de um empreendedor na área do esporte corporativo. Assim foi traçado como finalidade a identificação dos sinais distintivos de um empreendedor tendo como pano de fundo sua história de vida. Para tanto, a pesquisa possui caráter qualitativo, exploratório e descritivo, ambos amparado por uma pesquisa bibliográfica e estudo de caso. Os resultados demonstraram que o empreendedor apresenta os sinais distintivos dos empreendedores em nível elevado. Atualmente possui maior destaca o sinal distintivo “polivalência”, mas há indícios que o sinal “entender de gente” deva ser melhor explorado por conta do crescimento do negócio.
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