IMPLEMENTAÇÃO DA PRIMEIRA FEIRA VIRTUAL DE FOTOGRAFIA E VÍDEO DO MUNDO: IPHOTO FAIR
A integração entre a tecnologia da Realidade Virtual, o Design de Interação e o Marketing viabilizou o desenvolvimento da plataforma de feiras virtuais pela Hyperfair e o lançamento da Primeira Feira Virtual de Fotografia e Vídeo do Mundo, a iPhoto Fair, concebida pela editora brasileira iPhoto, de Balneário Camboriú - SC. Neste artigo são apresentadas características inerentes ao processo de comunicação com ênfase na educação, bem como os primeiros desafios e feedbacks vivenciados pela iPhoto Fair. São apresentadas também as metas de usabilidade de um design de interação e os resultados da iPhoto Fair até a primeira quinzena do mês de outubro de 2015, praticamente quatro meses após o lançamento da iPhoto Fair.
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