ANALYSIS OF THE INTEGRATION OF KNOWLEDGE FROM THE GEIDa MODEL

  • Ana Paula Perfetto-Demarchi Universidade Estadual de Londrina
  • Cleuza Bittencourt Ribas Fornasier
  • Ana Maria Aiub Scaneiro

Abstract

The research at Terra Nova Farm verifies if the integration of the company's image and its products as biodynamic occurs, it was observed how, when, by whom, and in what way the external and internal agents are receiving this information and if they are assimilating it. The qualitative research of deductive character was applied by the exploratory research of the bibliographic review and, when describing the observation of the integration of the knowledge based on the GEIDa method - Integrated Strategic Management of Design Improvement, that uses the design thinking, to verify the new knowledge’s flows. By verifying the knowledge integration of internal agents, it was concluded that the process in the company is stagnant in the interaction phase and that the external agents are instructed by the dealers and by the explanatory packaging, however, it was not possible to confirm if they understand the biodynamic’s process.

Published
2018-09-19
How to Cite
PERFETTO-DEMARCHI, Ana Paula; FORNASIER, Cleuza Bittencourt Ribas; SCANEIRO, Ana Maria Aiub. ANALYSIS OF THE INTEGRATION OF KNOWLEDGE FROM THE GEIDa MODEL. International Congress of Knowledge and Innovation - Ciki, [S.l.], v. 1, n. 1, sep. 2018. ISSN 2318-5376. Available at: <http://proceeding.ciki.ufsc.br/index.php/ciki/article/view/614>. Date accessed: 22 may 2019.