GENERAL THEORY OF SYSTEMS AND ORGANIZATIONAL INNOVATION: A CASE STUDY
For an organization to remain in the marketplace and survive the constant economic and social changes it must pay attention to the tripod composed of people, processes and technologies. This article aims to present the organizational innovation realized in a company of the technological sector located in the city of Florianópolis (SC), denominated Organization X, describing the internal structural modification of the organization, because it affects the systemic vision and its relationship with the meaning. For this, a semi-structured interview with the manager of the Human Resources and Marketing area was carried out with a subsequent discourse analysis. In Organization X, organizational innovation has become the entry point to other forms of innovation, showing that when the elements that make up the organization perceive themselves as part of a whole and understand how their work can affect that of their colleagues.
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