@article{Artese_Leopoldo Gonçalves_da Silva Hahn_2023, title={APLICAÇÕES DE ANÁLISE DE DADOS PARA VENDAS INTERNAS E GESTÃO DE LEADS}, volume={1}, url={https://proceeding.ciki.ufsc.br/index.php/ciki/article/view/1253}, DOI={10.48090/ciki.v1i1.1253}, abstractNote={<p><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0">A </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">disponibilidade</span><span class="NormalTextRun SCXW182274588 BCX0"> de dados, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">devido</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">ao</span><span class="NormalTextRun SCXW182274588 BCX0"> uso intensivo de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">tecnologias</span><span class="NormalTextRun SCXW182274588 BCX0"> de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">comunicação</span><span class="NormalTextRun SCXW182274588 BCX0">, permite que técnicas de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">análise</span><span class="NormalTextRun SCXW182274588 BCX0"> de dados beneficie </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">práticas</span><span class="NormalTextRun SCXW182274588 BCX0"> de vendas internas e </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">gestão</span><span class="NormalTextRun SCXW182274588 BCX0"> de </span></span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0">leads</span></span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0">. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">Tendo</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">isso</span><span class="NormalTextRun SCXW182274588 BCX0"> em vista, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">realizou</span><span class="NormalTextRun SCXW182274588 BCX0">-se </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">uma</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">revisão</span><span class="NormalTextRun SCXW182274588 BCX0"> integrativa da literatura para investigar como técnicas de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">análise</span><span class="NormalTextRun SCXW182274588 BCX0"> de dados </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">estão</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">sendo</span><span class="NormalTextRun SCXW182274588 BCX0"> usadas por estas áreas. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">Foram</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">consideradios</span><span class="NormalTextRun SCXW182274588 BCX0"> cinco </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW182274588 BCX0">anos</span><span class="NormalTextRun SCXW182274588 BCX0"> de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">publicações</span><span class="NormalTextRun SCXW182274588 BCX0"> (2015-2020) em bases científicas, como </span></span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0">Web </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">of</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">Science</span></span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0">, </span></span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">Scopus</span></span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0"> e similares. A partir da </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">análise</span><span class="NormalTextRun SCXW182274588 BCX0"> das </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">publicações</span><span class="NormalTextRun SCXW182274588 BCX0">, considerando a </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">percepção</span><span class="NormalTextRun SCXW182274588 BCX0"> de valor do cliente, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">sugere</span><span class="NormalTextRun SCXW182274588 BCX0">-se </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">três</span><span class="NormalTextRun SCXW182274588 BCX0"> pontos de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">ação</span><span class="NormalTextRun SCXW182274588 BCX0"> para técnicas de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">análise</span><span class="NormalTextRun SCXW182274588 BCX0"> de dados, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">sendo</span><span class="NormalTextRun SCXW182274588 BCX0">: o </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">posicionamento</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">na</span> </span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0">web</span></span><span class="TextRun SCXW182274588 BCX0" lang="ES-CO" xml:lang="ES-CO" data-contrast="auto"><span class="NormalTextRun SCXW182274588 BCX0">; a </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">individualização</span><span class="NormalTextRun SCXW182274588 BCX0"> do </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">atendimento</span><span class="NormalTextRun SCXW182274588 BCX0"> e </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">capacitação</span><span class="NormalTextRun SCXW182274588 BCX0"> dos representantes de vendas. </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">Assim</span><span class="NormalTextRun SCXW182274588 BCX0">, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">contribuímos</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">com</span><span class="NormalTextRun SCXW182274588 BCX0"> a </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">sistematização</span><span class="NormalTextRun SCXW182274588 BCX0"> de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">possíveis</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">aplicações</span><span class="NormalTextRun SCXW182274588 BCX0"> para as técnicas de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">análise</span><span class="NormalTextRun SCXW182274588 BCX0"> de dados </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">nas</span><span class="NormalTextRun SCXW182274588 BCX0"> áreas. Segundo, </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">endossamos</span><span class="NormalTextRun SCXW182274588 BCX0"> a </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">necessidade</span><span class="NormalTextRun SCXW182274588 BCX0"> de </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">estudos</span><span class="NormalTextRun SCXW182274588 BCX0"> empíricos avaliando </span><span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">tais</span> <span class="NormalTextRun SpellingErrorV2Themed SCXW182274588 BCX0">aplicações</span><span class="NormalTextRun SCXW182274588 BCX0">. </span></span></p>}, number={1}, journal={Anais do Congresso Internacional de Conhecimento e Inovação – ciki}, author={Artese, Leticia and Leopoldo Gonçalves, Alexandre and da Silva Hahn, Charlon}, year={2023}, month={fev.} }