THE CONTRIBUTIONS OF THE MOUNTAIN EVENT OF THE ROSA BEACH FOR THE STRENGTHENING OF THE MARK OF THE ROSA BEACH - IMBITUBA / SC
DOI:
https://doi.org/10.48090/ciki.v%25vi%25i.607Abstract
The places thought as marks refer to the positioning of countries, cities or destinations and their respective strategies of valorization. These place marks can be built organically or through allusive strategic planning. This article aims to present the role of the Mountain Do Praia do Rosa sporting event in the strengthening the brand of the Praia do Rosa - Imbituba / SC, based on the impacts that the event brings to the place. Characterized as a case study, the data collection of this research was composed by a questionnaire with 850 athletes participating in the event, a questionnaire with 32 tourism ventures in the lodging and food segment, as well as an interview with managers of four companies in the tourism sector and the manager of the company organizing the event. Tourism has contributed to the economic and social development of Praia do Rosa and the indicators in several segments of the production chain demonstrate the positive impact of Mountain Do on the economy of the locality. As the only major event to occur in the off-season, visitor movement locks establishments strengthening the region's economy and generating temporary functional occupations. Besides the financial and social benefits to the city, the accomplishment of the sporting event associates Praia do Rosa with the practice of healthy activities. This composition of the brand identity of the place and the respective perceived image characterize and strengthen the brand 'Praia do Rosa'.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
DECLARATION OF ASSIGNMENT AND TRANSFER OF PATRIMONIAL RIGHTS ON ARTICLE PUBLISHED IN THE CIKI PROCEEDINGS AND AUTHORIZATION FOR PUBLICATION
The AUTHOR, according to the law n. 9.610 of February 19th, 1998, hereby declares to whomsoever may concern, that it assigns and transfers, in a universal, definitive, irreversible, exclusive and gratuitous manner, all of its author's economic rights on the article submitted to the International Congress of Knowledge and Innovation - ciki.
The AUTHOR guarantees:
- That the article is original, except for the citations of other published works, provided that the limitations expressed in articles 46 and 47 of Law 9.610 of February 19, 1998 are observed;
- That the article does not contain any slanderous or defamatory statements and does not infringe any intellectual, commercial or industrial property rights of any third parties;
- To promptly compensate the International Congress of Knowledge and Innovation - ciKi for any indemnities, losses or expenses arising from the breach of the guarantees expressed in paragraphs 1 and 2, above.
With this assignment and transfer of the patrimonial rights referring to the author's right, the International Congress of Knowledge and Innovation - ciKi and its successors are free of any copyright payment to the AUTHOR or to their heirs or successors.
The AUTHOR further declares that the International Congress of Knowledge and Innovation - ciKi is fully authorized to use this article, in whole or in part, edited or complete, in Portuguese and in all other languages, in print, in Electronic means, internet, for commercial purposes or not, including distributing, adapting, creating derivative works, assigning rights to third parties in Brazil and / or abroad, including but not limited to: teaching, study and research; publication and dissemination; quote; use in general telecommunication means; audiovisual use in general, including all existing or future digital technologies, capable of storing and reproducing data.
The AUTHOR has guaranteed the moral rights over his article, including the binding of his name as author of the article object of this transfer.
The AUTHOR must always make a written request to the International Congress of Knowledge and Innovation - ciKi, when he intends to use his article, and is obliged to always insert the credit in the original publication, citing the bibliographic reference, complete and legible.
