MEASURING CONSUMER INVOLVEMENT WITH FINTECHS
Keywords:
fintech; financial technology; consumer Involvement.Abstract
The innovations brought about by Fintechs promote the digital evolution that reconfigures the banking segment, above all in digital applications and platforms that affect the involvement and the relationship with the consumers. In this context, this research aimed to measure consumer involvement with Fintechs. For this, quantitative methods are used. As a result, it was possible to confirm the importance of significant constructs for the formation of consumer involvement with FinTechs. It is concluded that, for the most part, users are optimistic and the types of involvement contemplated in this research indicate a positive trend, which indicates a high degree of consumer involvement with FinTechs. In addition, there was greater involvement with the Fintechs of payment, intermediation without cash, carried out by means of portable devices.
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