HYBRID MODEL
CHANGE MANAGEMENT AND SOCIAL INNOVATION
DOI:
https://doi.org/10.48090/ciki.v1i1.994Keywords:
social transformation, organizational change, co-creationAbstract
Research consisted in contrasting two approaches used in the development of technology-based social and organizational transformation projects. One from the social sphere and one from the business sector. This with the purpose of generating the basis for a new hybrid model that incorporates aspects of both approaches, in order to strengthen processes of co-creation, co-execution and management of organizational change in crisis environments. To this end, a qualitative evaluation was carried out on the phases of the Systemic Methodology of Change Management used in the business sector, comparing it with the phases and criteria utilized in the projects of the Social Innovation Lab of the Technological University of Panama. A comprehensive assessment of the methodology was obtained, in accordance with the social innovation approach, and a set of desirable characteristics in the hybrid model.
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