Enhancing Organisational Knowledge: The Emerging Role of Generative AI in the Digital Era

Authors

  • Aline Luiza Brusco Pletsch Universidade do Oeste de Santa Catarina - UNOESC
  • Graciele Tonial Universidade do Oeste de Santa Catarina - UNOESC
  • Florinda Matos Iscte - Instituto Universitário de Lisboa - DINÂMIA’CET-IUL - Iscte
  • Guillermo Antonio Dávila Universidade de Lima
  • Leani Lauermann Koch Universidade do Oeste de Santa Catarina - UNOESC

Keywords:

Generative AI, Knowledge Management, Digital Transformation, Absorptive Capacity

Abstract

Introduction: As digital transformation becomes increasingly embedded within organisations, research must advance to address how the use of Generative Artificial Intelligence (GenAI) enhances knowledge absorption processes.

Purpose: This article examines the theoretical and empirical relationship between Generative Artificial Intelligence and absorptive capacity processes, identifying potential benefits and critical challenges for AI research. It highlights existing gaps and proposes directions for future research.

Methodology: A systematic literature review was conducted using the Scopus and Web of Science databases. A total of 126 articles were initially identified. After applying inclusion and exclusion criteria, 35 were selected for full reading, of which 13 were retained for final analysis.

Findings: Four thematic groups were identified: 1) The role of Generative AI in knowledge creation processes; 2) The integration of Generative AI with existing knowledge management systems; 3) The impact of Generative AI on knowledge sharing and application; 4) Factors influencing the adoption of Generative AI for knowledge management. An integrated conceptual framework was proposed to map the interactions between Generative AI technologies and absorptive capacity processes, offering theoretical and practical insights and proposing a research agenda.

Conclusion: The most significant challenges concerning the interplay between these topics include security, privacy, and ethical considerations; resistance to AI adoption and organisational change; the quality and reliability of AI-generated knowledge; and the need for human oversight and adequate integration.

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Published

2025-12-05

How to Cite

Brusco Pletsch, A. L. ., Tonial , G., Matos, F., Antonio Dávila , G. ., & Lauermann Koch, . L. . (2025). Enhancing Organisational Knowledge: The Emerging Role of Generative AI in the Digital Era. International Congress of Knowledge and Innovation - Ciki, 1(1). Retrieved from https://proceeding.ciki.ufsc.br/index.php/ciki/article/view/1697

Issue

Vol. 1 No. 1 (2025): GFIC-ICKM-CIKI 2025 Abstracts

Section

Full Paper

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