ELEMENTS THAT ENGAGE AND DISENGAGE ACTORS IN DONATION PLATFORMS OF SHARING ECONOMY

Authors

  • Lisilene Mello da Silveira PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
  • Maira Petrini Pontíficia Universidade Católica do Rio Grande do Sul (PUCRS)
  • Ana Clara Aparecida Alves de Souza Pontíficia Universidade Católica do Rio Grande do Sul (PUCRS)

Keywords:

Sharing economy; donation; engagement; disengagement

Abstract

Sharing economy as social phenomen supposes people engagement throught the exchange's reconfiguration and the new ways of disponibilization of the existente resources. This study pursuits the comprehention about what elements make the actors engage and disengage of sharing economy, looking at two unsuccessful cases of brazilian’s donation plataforms. The research method was case study, throught a qualitative approach. It was carried out 20 intervews, complemented by the online information of the plataforms. The data analisys followed the sociologival theory of value, and it was tryed to understand the values and principles found in this contexto as well.

Published

2019-11-05

How to Cite

Silveira, L. M. da, Petrini, M., & Souza, A. C. A. A. de. (2019). ELEMENTS THAT ENGAGE AND DISENGAGE ACTORS IN DONATION PLATFORMS OF SHARING ECONOMY. International Congress of Knowledge and Innovation - Ciki, 1(1). Retrieved from https://proceeding.ciki.ufsc.br/index.php/ciki/article/view/662