Business Strengths Analysis: A case study with startups created in a Brazilian Federal University
Keywords:
business failure, entrepreneurship, small and midium enterprises (SMEs), business diagnostics, strategic planning, business managementAbstract
In Brazil, a large number of companies are established annually. In 2024, according to the Brazilian government, more than 4.2 million new companies were registered. However, in the same year, more than 2.4 million companies closed, 97.6% of which were micro and small businesses. A recent diagnosis concluded that the primary reason for these closures was related to management issues. Identifying business strengths or potentiailities enables companies to take action to address or mitigate these problems. In the case of startups created inside of universities, such diagnoses can also help universities or other supporting entities understand their strengths and prioritize management and investment efforts. Therefore, to better understand the strengths and weakness as well of startups created at a Brazilian Federal University, we conducted a case study involving two startups in the engineering field. Based on IncubE, a business diagnosis methodology, we interviewed the startups, analyzed and diagnosed their challenges, prepared diagnostic reports, and provided feedback to the companies. As a result of the study, we identified the main vulnerabilities faced by the startups. So we used the action plan presented on IncubE, matured with its application in more then 100 entreprises, we proposed a strategic action plan to help them address critical issues. This study has the potential to serve as a foundation for the strategic planning of startups, to indicate priority areas for funding bodies, and to foster discussions with the universities where the startups are created.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 International Congress of Knowledge and Innovation
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
DECLARATION OF ASSIGNMENT AND TRANSFER OF PATRIMONIAL RIGHTS ON ARTICLE PUBLISHED IN THE CIKI PROCEEDINGS AND AUTHORIZATION FOR PUBLICATION
The AUTHOR, according to the law n. 9.610 of February 19th, 1998, hereby declares to whomsoever may concern, that it assigns and transfers, in a universal, definitive, irreversible, exclusive and gratuitous manner, all of its author's economic rights on the article submitted to the International Congress of Knowledge and Innovation - ciki.
The AUTHOR guarantees:
- That the article is original, except for the citations of other published works, provided that the limitations expressed in articles 46 and 47 of Law 9.610 of February 19, 1998 are observed;
- That the article does not contain any slanderous or defamatory statements and does not infringe any intellectual, commercial or industrial property rights of any third parties;
- To promptly compensate the International Congress of Knowledge and Innovation - ciKi for any indemnities, losses or expenses arising from the breach of the guarantees expressed in paragraphs 1 and 2, above.
With this assignment and transfer of the patrimonial rights referring to the author's right, the International Congress of Knowledge and Innovation - ciKi and its successors are free of any copyright payment to the AUTHOR or to their heirs or successors.
The AUTHOR further declares that the International Congress of Knowledge and Innovation - ciKi is fully authorized to use this article, in whole or in part, edited or complete, in Portuguese and in all other languages, in print, in Electronic means, internet, for commercial purposes or not, including distributing, adapting, creating derivative works, assigning rights to third parties in Brazil and / or abroad, including but not limited to: teaching, study and research; publication and dissemination; quote; use in general telecommunication means; audiovisual use in general, including all existing or future digital technologies, capable of storing and reproducing data.
The AUTHOR has guaranteed the moral rights over his article, including the binding of his name as author of the article object of this transfer.
The AUTHOR must always make a written request to the International Congress of Knowledge and Innovation - ciKi, when he intends to use his article, and is obliged to always insert the credit in the original publication, citing the bibliographic reference, complete and legible.
