KNOWLEDGE MARKETING: A THEORETICAL CONCEPTUAL FRAMEWORK

Authors

  • MARISOL DA Universidade Federal de Santa Catarina
  • Cristiano José Castro de Almeida Cunha UNIVERSIDADE FEDERAL DE SANTA CATARINA
  • Ricardo Pereira UNIVERSIDADE FEDERAL DE SANTA CATARINA

DOI:

https://doi.org/10.48090/ciki.v1i1.1233

Keywords:

marketing of knowledge, literature revision, conceptualization

Abstract

Various changes that take place in the study of marketing have been proposed by many scholars in the field as a new paradigm. On the other hand, knowledge has become the direct or indirect object of the exchange economy, but, despite this, theoretical and empirical studies on this economy, or that directly address the issue, are still extremely scarce. This article investigates the issue of “knowledge marketing”, which is increasingly important these days. The objective is to critically examine current studies to highlight and discuss the basic references that can serve as a starting point in the formatting of a construct for the “commercialization of knowledge”.

Author Biographies

Cristiano José Castro de Almeida Cunha, UNIVERSIDADE FEDERAL DE SANTA CATARINA

Doctor in Business Administration - Rheinisch-Westfalische Technische Hochschule Aachen (1988), Master in Production Engineering from the Federal University of Santa Catarina (1981) and graduated in Geological Engineering from the Ouro Preto School of Mines and Metallurgy (1977). Visiting Professor at IGIA - France (1991). Former professor of the Postgraduate Course in Administration at UFSC. Former professor of the Postgraduate Course in Administration at FURB. Former professor of the Postgraduate Course in Production Engineering at UFSC. He is currently a professor in the Graduate Program in Engineering and Knowledge Management at the Federal University of Santa Catarina. Coordinator of the Leadership and Responsible Management Laboratory at UFSC. He has experience as a consultant in the area of ​​Administration, working mainly in the following areas: leadership, executive learning, restructuring and organizational strategy.

Ricardo Pereira, UNIVERSIDADE FEDERAL DE SANTA CATARINA

PhD student in Engineering and Knowledge Management

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Published

2022-03-16

How to Cite

da Silva Paz, M., Castro de Almeida Cunha, C. J., & Pereira, R. . (2022). KNOWLEDGE MARKETING: A THEORETICAL CONCEPTUAL FRAMEWORK. International Congress of Knowledge and Innovation - Ciki, 1(1). https://doi.org/10.48090/ciki.v1i1.1233

Issue

Vol. 1 No. 1 (2021): Proceedings of the XI International Congress on Knowledge and Innovation (ciKi)

Section

Full Paper

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