INNOVATIONS IN FASHION COMMUNICATION
THE ROLE OF SOCIAL NETWORKS IN BUILDING A NEW WORLD
Keywords:
Fashion Communication, Social Networks, Innovation, Engagement Strategies, Fashion TheoriesAbstract
The research explored innovations in fashion communication on social networks and their impact on the construction of a new fashion world. We addressed theories such as Fashion Communication, Diffusion of Innovations, Authenticity and Identity in Fashion, Social Influence, Online Community and Fashion Velocity to contextualize these changes. We discussed engagement strategies and measuring success, including reach, engagement, conversions and ROI. The research emphasized the importance of adapting to the digital age and understanding the complexities of fashion communication on social media.
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