PLANEJAMENTO ESTRATÉGICO: UM LEVANTAMENTO DE PRÁTICAS COMUNS NO SETOR DE TI DO RIO GRANDE DO SUL

Authors

  • Eduardo Uberti Mallmann
  • Louise Potrich UFRGS
  • Henrique Nogueira Teixeira
  • Marcelo Nogueira Cortimiglia

Abstract

Este trabalho teve como objetivo identificar as práticas de Planejamento Estratégico mais conhecidas que possuem melhor desempenho na visão de gestores da área de Tecnologia da Informação (TI) de empresas do Rio Grande do Sul. Foram caracterizados os Planejamentos Estratégicos das empresas e avaliadas diversas ferramentas difundidas na literatura quanto ao grau de conhecimento, frequência de utilização e nível de desempenho percebido por parte dos respondentes. Como resultado, aponta-se altos índices nos três quesitos para algumas ferramentas, tais como análise SWOT, 5W2H e Benchmarking. Por outro lado, práticas como Cinco Forças de Porter e análise PESTEL obtiveram resultados muito inferiores comparados aos outros métodos contidos na pesquisa.

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Published

2017-09-06

How to Cite

Mallmann, E. U., Potrich, L., Teixeira, H. N., & Cortimiglia, M. N. (2017). PLANEJAMENTO ESTRATÉGICO: UM LEVANTAMENTO DE PRÁTICAS COMUNS NO SETOR DE TI DO RIO GRANDE DO SUL. International Congress of Knowledge and Innovation - Ciki, 1(1). Retrieved from https://proceeding.ciki.ufsc.br/index.php/ciki/article/view/190

Issue

Vol. 1 No. 1 (2017): Anais do VII Congresso Internacional de Conhecimento e Inovação (ciKi)

Section

Full Paper

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