THE BOM NEGÓCIO PARANÁ PROGRAM: AN ANALYSIS OF YOUR MEDIA IN KNOWLEDGE SHARING

Authors

  • Joceliane Antunes Araujo Camargo Universidade Estadual do Centro Oeste - UNICENTRO
  • Sandro Rautenberg
  • Marcos Roberto Kuhl

Keywords:

Entrepreneurship; knowledge media; knowledge internalization; knowledge units.

Abstract

Knowledge Management has become essential in entrepreneurial environments. As a training tool, the Programa Bom Negócio Paraná is a course offered to entrepreneurs for institutionalizing managerial knowledge. Considering the Programa Bom Negócio Paraná course as a media fulfilled by knowledge units, this work aims to verify how the participants recognize the sharing of knowledge. In this sense, a qualitative research was conducted using semi-structured interviews. As a result, it is concluded that the used knowledge units (e-books, practical examples, videos, presentations, dynamics and group activities) are important mediation elements, which facilitate the internalization of knowledge by the course participants.

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Published

2019-11-05

How to Cite

Antunes Araujo Camargo, J., Rautenberg, S., & Kuhl, M. R. (2019). THE BOM NEGÓCIO PARANÁ PROGRAM: AN ANALYSIS OF YOUR MEDIA IN KNOWLEDGE SHARING. International Congress of Knowledge and Innovation - Ciki, 1(1). Retrieved from https://proceeding.ciki.ufsc.br/index.php/ciki/article/view/661