A KNOWLEDGE MANAGEMENT IN DIGITAL MARKETING: AN INVESTIGATION INTO THE USE OF WHATSAPP AND THE RELATIONSHIP BETWEEN KNOWLEDGE CREATION AND SHARING PROCESSES
Keywords:
commercial use, KM processes, organizationsAbstract
WhatsApp has been widely used in Brazil. Whether for personal or business use, or use various discussions for organizations. For business purposes, WhatsApp is creating a frequently used instant messaging (IM) service. Thus, this paper aims to investigate how WhatsApp is being used by companies in selling products and services to customers and a relationship with KM processes. To this end, a bibliographic search was made for publications of the theme and interviews conducted in companies from various sectors in Maringá-PR. As a result, it was possible to observe the importance of WhatsApp for companies and to relate how to use them with KM processes.
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