FRONT-END OF INNOVATION METRICS
RESEARCH QUESTION AND LITERATURE REVIEW
DOI:
https://doi.org/10.48090/ciki.v1i1.913Keywords:
Front-end of Innovation, metric, innovation, new productAbstract
In many companies, reducing manufacturing costs to optimize profits is a common strategy used to compete in the market, always looking to reduce manufacturing costs and increase profits from year to year.
However, lookEm muitas empresas, reduzir os custos de fabricação para otimizar os lucros é uma estratégia comum usada para competir no mercado, sempre procurando reduzir os custos de fabricação e aumentar os lucros de ano para ano.
No entanto, olhar para a otimização de custos não é mais eficaz à medida que novos concorrentes surgem no mercado que fornecem mais valor aos clientes. As empresas também devem competir impulsionando a inovação em produtos e serviços para se manterem competitivas no mercado. Para gerenciar e avaliar com eficácia o desempenho de um pipeline de inovação, ele deve ser medido, o que se torna difícil devido à falta de abordagens padronizadas.
As seguintes três dimensões da FEI são investigadas neste artigo:
• Modelos
• Métricas
• Linguagem comuming at cost optimization is no longer effective as new competitors appear in the market that provide more value to customers. Companies must also compete by driving innovation in products and services to remain competitive in the market. To effectively manage and evaluate the performance of an innovation pipeline, it must be measured, which is difficult due to the lack of standardized approaches.
The following three dimensions of FEI are investigated in this article:
• Models
• Metrics
• Common language
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