STUDY OF THEORETICAL BASES FOR RESEARCH ON THE DEFINITION AND LEGAL PROTECTION OF KNOWLEDGE IN FRANCHISES
DOI:
https://doi.org/10.48090/ciki.v1i1.927Keywords:
knowledge; franchising; research; resources; theoryAbstract
Research in the context of interorganizational relations points to knowledge as the most important organizational resource and, research in franchising, on the other hand, has recently been looking at how knowledge management can lead to successful franchise networks. Part of the studies on the topic analyzes contracts from the perspective of Agency Theory (AT), Transaction Costs Theory (TCT), Resource-Based View (RBV), Institution-Based View (IBV) or even the Knowledge-Based View (KBV), a consequence or extension of the RBV. This study aims to comprehend the adequate theoretical basis for research on the definition and legal protection of knowledge in franchises, exploring the most common theoretical basis, and based on the need for investigation into its definition and legal protection, since only knowledge capable of generating competitive advantage for the franchising company and its franchisees will be a key success factor, which requires adequate legal protection, both legal and contractual.
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