HUMAN-AI PARTNERSHIP: BUILDING A BUSINESS MODEL FOR A KNOWLEDGE-INTENSIVE ORGANIZATION WITH CHATGPT

Authors

  • Flávia Conti Universidade Federal de Santa Catarina
  • Melise Peruchini Universidade Federal de Santa Catarina
  • Marcos Rafael de Lima Universidade Cruzeiro do Sul
  • Solange Maria da Silva Universidade Federal de Santa Catarina
  • Julio Monteiro Teixeira Universidade Federal de Santa Catarina

Keywords:

Knowledge management, Artificial intelligence, chat GPT, Business model, Knowledge intensive organization

Abstract

This research aims to analyze aspects of human-machine collaboration through interactions with a generative AI, specifically ChatGPT, for the co-creation of a business model. The main objective of this analysis is to demonstrate the possibilities of AI as a valuable tool for entrepreneurs and knowledge workers, by constructing a robust and well-founded business model with less effort and in less time. The results highlight some advantages and disadvantages for human agents and organizations within the mentioned scope of analysis.

Downloads

Download data is not yet available.

Published

2024-11-12

How to Cite

Conti, F., Peruchini, M., de Lima, M. R., da Silva, S. M., & Monteiro Teixeira, J. (2024). HUMAN-AI PARTNERSHIP: BUILDING A BUSINESS MODEL FOR A KNOWLEDGE-INTENSIVE ORGANIZATION WITH CHATGPT. International Congress of Knowledge and Innovation - Ciki, 1(1). Retrieved from https://proceeding.ciki.ufsc.br/index.php/ciki/article/view/1580

Most read articles by the same author(s)