INNOVATIVE AND ENTREPRENEURIAL MANAGEMENT PROGRAMS:AN ANALYSIS OF TWO BRAZILIAN PUBLIC UNIVERSITIES
Abstract
The purpose of this study is to analyze if undergraduate management programs offered in Brazilian higher education institutions have initiatives to innovate and if they develop entrepreneurial management characteristics on their students. This investigation focused on the two most important undergraduate management programs of public universities located in Florianopolis (RUF, 2016), the University A and B. The study used a qualitative methodology; and, the data collection was obtained through in-depth interviews with the Coordinators of the undergraduate management programs of the above mentioned higher education institutions. The results show some initiatives that these universities adopted to stimulate innovative and entrepreneurial characteristics, like laboratories activities, partnerships with foreign universities, professor training programs. However, it is still necessary to consolidate these and pursue other entrepreneurial initiatives.
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