RESULTS OF THE APPLICATION OF THE INNOVATION IN THE INTERNATIONALIZATION OF EXPORTING COMPANIES
DOI:
https://doi.org/10.48090/ciki.v1i1.988Keywords:
innovation, internationalization, export, international market.Abstract
This article aims to identify the effects of applying innovation and the participation and generation of innovation in exporting companies in the south of Santa Catarina. It was characterized as a descriptive, bibliographic and field research with a quantitative approach. The population was composed of 108 exporting companies belonging to AMREC, with the participation of 47 companies, composing a non-probabilistic sample. The data were collected from a questionnaire applied via Google Forms. The results of the application of innovation were an increase in revenue in terms of the financial area, brand value in the domestic market and an increase in the final quality of the product. In the participation and generation of innovative practices, the highlight was the development of new products and processes and the improvement of support for systems that compete in the areas of maintenance, accounting or information technology.
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