CASE STUDY LA CASA DE PAPEL: CREATIVE VISUALIZATION OF KNOWLEDGE, MEDIA AND THINKING DESIGN STRATEGIES IN THE INNOVATION PROCESS
DOI:
https://doi.org/10.48090/ciki.v1i1.1219Keywords:
Creativity;, Knowledge;, Media;, Design thinking;, Innovation.Abstract
Currently, a lot has been studied about innovation in the literature. However, few studies indicate the creative strategies used in the innovation process in an increasingly globalized world with new media. The general objective of this article is to identify such strategies in the innovation process. In the discussion, creativity techniques that act as facilitators of creative processes and strategies, as well as Design Thinking, are highlighted. The methodology is bibliographic research with a Case Study strategy. The object of study is the La casa de papel. Thus, the article aims to identify and explain creative strategies that led the actor to have them to innovate in his plan. And how this contributes to organizations using creative solutions for innovation. Finally, an infographic is presented with the creative strategies in the series' open innovation process.
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