INITIATIVES TO USE CUSTOMER KNOWLEDGE IN THE CONTEXT OF PUBLIC SERVICE
A NARRATIVE REVIEW
Keywords:
customer knowledge, customer knowledge management, public serviceAbstract
The paper aims to identify initiatives of customer knowledge utilization in the context of public service through a narrative review with a systematic literature search. It was found that the majority of initiatives found in the articles included in this review were carried out at the governmental level and primarily addressed the sharing of knowledge with and for the customer, with purposes such as promoting innovations, improving service quality, and developing public policies. It is suggested that future research should develop theoretical and empirical studies on the subject of customer knowledge utilization in other service public sectors, especially in sectors with executive and administrative purposes.
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