INNOVATION OF EDUCATIONAL SERVICES : CONTRIBUTIONS OF DESIGN THINKING AND THE DOMINANT LOGIC OF SERVICE
DOI:
https://doi.org/10.48090/ciki.v%25vi%25i.648Keywords:
Design thinking; Service Dominant Logic; educational services; higher education.Abstract
The article discusses the use of Design Thinking (DT) for the improvement and innovation of educational services in higher education using the SDL theoretical framework. The methodology adopted was the bibliographic review of case studies, with reference to the Scopus and Scielo databases. The cases identified were tabulated by type of use of DT and those that reported the use of DT with the participation of students underwent content analysis. Results point to little use of DT with participation of students to innovate educational services. Data analysis and discussion emphasizes the student's role as value co-creator of educational services. The approach to service innovation from SDL lenses and their combination with DT brings a new look at the innovation of higher education service and contributes to broaden the possibilities of using both concepts to support processes of innovation in education.
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