PRE-INCUBATION PROCESS TO FACE INNOVATION: THE COCREATION LAB PROGRAM
Keywords:
Innovation; Creative Economy; Cocreation Lab; Incubation; Business.Abstract
The Cocreation Lab program acts as a coworking laboratory focused on the pre-incubation of ideas and projects of companies in the Creative Economy sector. Its processes consist of providing a collaborative work environment and the decisive support to implement these projects while the structures are prepared to act in the market. The objective of this paper, therefore, is to qualitatively analyze the pre-incubation process of Cocreation Lab regarding its innovation promotion, observing as experimental steps. The basis of the process consists of training, guidance and organizational and entrepreneurial self-knowledge of the creators. As project contributions we focus on developing ideas for small business initiatives, and preparing for their market entry in a conscious and structured manner, promoting their competitive potential and market experience.
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