SYSTEMIC VISION IN CITIZEN RELATIONSHIP MANAGEMENT (CiRM)
DOI:
https://doi.org/10.48090/ciki.v1i1.962Keywords:
citizen relationship management, CiRM, relationship marketing, system theoryAbstract
This paper aims to identify how the concept of Citizen Relationship Management - CiRM - (Citizen Relationship Management) relates to the systemic view. After conceptualizing Customer Relationship Management, which generate CiRM, and conceptualizing systemic view, a systematic review of the literature was made. As results, this study evidences new possibilities of interaction between the State and society, capable of significantly expand existing relationships, including social innovation.
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