CUSTOMER KNOWLEDGE MANAGEMENT: A BIBLIOMETRIC STUDY
DOI:
https://doi.org/10.48090/ciki.v1i1.1112Keywords:
customer knowledge management, customer knowledge, knowledge management, bibliometric analysisAbstract
This article aims to present the scientific overview of Customer Knowledge Management. Therefore, a bibliometric analysis was carried out, based on articles found in the Scopus and Web of Science databases. As a result, it is inferred that the topic is of corporate and academic interest, researched for 20 years and the result of the intersection of two other concepts, in the case of Customer Relationship Management and Knowledge Management. In future studies, it is suggested to consider other databases to broaden the consultation and deepen the understanding of the subject, other types of bibliometric analysis, as well as another type of methodological approach for analyzing the existing literature.
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