DIGITAL MEDIA IN ACADEMIC RESEARCH ONLINE REPOSITORY AND REGIONAL KNOWLEDGE
DOI:
https://doi.org/10.48090/ciki.v1i1.1121Keywords:
Knowledge Media, Online Search, Regional brand, Serra CatarinenseAbstract
This article presents part of the exploratory stage about regional knowledge, based on the Brazilian Digital Library of Theses and Dissertations (BDTD), Academic Google and SciELO. The theme refers to the regional identity from Serra Catarinense, indicating the Lages city as the center of confluence this locality. The research objective is supported by digital media in repositories interconnected to the online network, in the search for central, distinctive and remaining aspects of serrana culture, in order to update the regional identity position. Initially, keywords were used for collection, finding the titles, then the selection of abstracts and texts for analysis. The results obtained guided the analytical-observational study regional brands, both institutional and commercial, which pointed to the universalist predominance over the symbolic-regional identification.
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