KNOWLEDGE MANAGEMENT MATURITY LEVEL ANALYSIS IN A RETAIL COMPANY
Keywords:
Knowledge management; KM maturity; Organizational knowledgeAbstract
Considering the relevance of organizational knowledge and knowledge management (KM) for the survival and competitiveness of organizations in various sectors, this study aims to diagnose the KM maturity in a large retail company in southern Brazil. The research method was based on the application of the tool developed by the Asian Productivity Organization (APO) through which interviews (face-to-face) were conducted with directors of the studied company. The results enabled the identification of the company's KM maturity, as well as strengths and weaknesses related to KM. From a qualitative analysis, opportunities for improvement were identified, and it is possible to prepare a preliminary proposal for an action plan. From a qualitative analysis, opportunities for improvement were identified, making it possible to elaborate a preliminary proposal of an action plan for future implementation of a KM model in the company.
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