THE ABSORTIVE CAPACITY AND INNOVATION: A STUDY IN TECHNOLOGICAL BASED COMPANIES
DOI:
https://doi.org/10.48090/ciki.v1i1.1123Keywords:
innovation, Knowledge management, absorptive capacity, technology companiesAbstract
This study aims to analyze the process of knowledge absorption capacity as a driver of innovation in technology-based companies located in the Brazilian territory. The research approach is quantitative, characterized by a case study. Data collection was carried out through the distribution channels of a Brazilian technology company by conducting a structured questionnaire. The sample consisted of 129 managers from the organization's strategic levels. The results show that the ability to acquire knowledge was the highest average. Regarding innovation, the dimension with the highest average was product innovation. It is concluded that the absorptive capacity process drives innovation, especially product innovation, promoting a competitive differential for the company to establish itself in the market.
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