IDENTIFICATION OF THE ENTREPRENEURIAL PROFILE
THE CANVAS TOOL AS A SUPPORT
DOI:
https://doi.org/10.48090/ciki.v1i1.978Keywords:
Entrepreneurial Characteristics, Entrepreneur Profile, CanvasAbstract
Entrepreneurship operates in a wide sphere of both the economy and society in general. This performance is performed by the entrepreneur and his relationship with innovation, based essentially on his entrepreneurial characteristics. These characteristics delineate the entrepreneurial profile, which is directly connected to their attitudes towards entrepreneurship. Thus, Canvas as an organic tool and allows the entrepreneur in an agile way through a holistic vision to identify and face the existing multiplicities when undertaking, this research seeks to identify the entrepreneurial profile under the umbrella of the canvas tool. For this, a bibliographic, descriptive and exploratory study was carried out, with a qualitative approach. Data analysis showed that the Canvas tool can really contribute to the identification of the entrepreneurial profile.
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