ENTROPY IN INNOVATION AND CREATIVITY MEASUREMENT
AN INTEGRATIVE REVIEW
Keywords:
innovation, indicators, entropy, information theory, creativityAbstract
Drawing inspiration from Physics and Information Theory, the concept of entropy has been employed across a myriad of contexts to quantify chaos, surprise, complexity, or inherent randomness in systems. Further, across the years, its utility in evaluating creative and innovative processes is noteworthy. Within this scope, this study, employing an integrative review, investigates research addressing entropy's application in the realms of innovation and creativity assessment. A comprehensive cataloging of 26 distinct studies, authored by 69 authors, compartmentalizes the results into four predominant categories: Systems Innovation, Arts and Design, Law, and Neuroscience and Psychology. A trend manifests as entropy is found as a tool in assessing innovation capabilities and performance, be it in the appraisal of patent innovation, of organizations and regions, or to understand the complexity of brain activity and divergent thinking. Overall, the findings accentuate the role of entropy as an important instrument in measuring complex constructs within recent interdisciplinary discussions.
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